PRIVACY POLICY

This is the privacy policy (“policy”) for shop.yu-gi-oh.com which is operated by The Wildflower Group LLC under a valid license with Konami Cross Media NY. Throughout this website (“Site”), the terms “we”, “us”, and “our” refer to The Wildflower Group LLC. The Wildflower Group LLC is located at 1501 Adams Street, Building 6, Hoboken, New Jersey 07030. This privacy policy does not pertain to information that is collected offline. BY USING THE SITE, YOU CONSENT TO THE TERMS AND CONDITIONS OF THIS PRIVACY POLICY AND TO OUR PROCESSING OF PERSONAL INFORMATION FOR THE PURPOSES STATED BELOW. IF YOU DO NOT AGREE TO THE TERMS AND CONDITIONS OF THIS PRIVACY POLICY, PLEASE DO NOT USE THE SITE.

1. Information Collected

This privacy policy applies only to information collected on the Site and does not apply to information collected by us through any other means.

We collect two types of information from visitors to the Site: (a) Personally Identifiable Information; and (b) Non-Personally Identifiable Information, such as your IP address or cookies.

(a) Personally Identifiable Information

“Personally Identifiable Information” is information that identifies you personally, such as your name, address, telephone number, email address, or company name. Discovery collects and stores the personally identifiable information that you have provided to us. Here are some examples of manners in which we may collect your personally identifiable information on the Site:

We may collect your email address, first and last name and zip code if you sign up for an online newsletter;

We may collect your email address if you contact us with a question;
We may collect your first and last name, date of birth and email address if you choose to participate in a contest or sweepstakes; and
We may collect your first and last name, your address, and your credit card and billing information if you make a purchase of a product on the Yu-Gi-Oh on-line store.
We may collect your email address, place of residence and other information from your public profile if you register for one of our webSite through a social media site such as Facebook.

The above list provides an example of the personally identifiable information that may be collected on the Site. If you do not want us to collect your personally identifiable information, please do not provide it to us.

(b) Non-Personally Identifiable Information

“Non-Personally Identifiable Information” can be technical information or it can be demographic information, such as your age, gender or interests. Non-personally identifiable information does NOT identify you personally. Here are some examples of the non-personally identifiable information that is collected via the Site and a description of how this information is used:

Internet Protocol (IP) address – Your IP address is a number that lets computers attached to the Internet know where to send you data – such as the webpages you view. We use this information to deliver our webpages to you upon request, to tailor our Site to the interests of our users and to measure traffic within our Site.
Cookie – A “cookie” is a small text file that may be used to collect information about your activity on the Site. For example, when someone visits a page within the Site, a cookie is placed on the user’s machine (if the user accepts cookies) or is read if the user has visited the Site previously. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, but if you do, you may not be able to take advantage of the personalized features enjoyed by other users to our Site.
Web Beacons (also known as “clear gifs,” “web bugs” or “pixel tags”) – “Web Beacons” are tiny graphics with a unique identifier, similar in function to cookies, and are used to allow us to count users who have visited certain pages of the Site and to help determine the effectiveness of promotional or advertising campaigns. When used in HTML-formatted email messages, web beacons can tell the sender whether and when the email has been opened. In contrast to cookies, which are stored on a user's computer hard drive, web beacons are embedded invisibly on web pages.
Demographic Information – “Demographic Information” may be your gender, age, zip code and interests, which you voluntarily provide to us on the Site. We use this information to provide you with personalized services and to analyze trends to ensure the information provided by the Site meets your needs. Please note that we also consider aggregated information, which is not personally identifiable, to be non-personally identifiable information. The above list provides an example of the non-personally identifiable information that is collected via the Site.

2. Use of Information Collected Via the Site

(a) Personally Identifiable Information

We use your personally identifiable information that is collected on these Site primarily for the following purposes:

To deliver services, such as educational programs, information, newsletters or software you request or purchase;
To alert you to special offers, updated information and other new services from Yu-Gi-Oh, or other third parties, or to forward promotional materials;

To complete a transaction or service requested by you;
To fulfill the terms of a promotion;
To ensure the Site are relevant to your needs;
To help us create and publish content most relevant to you;
To notify you about a material change to this privacy policy;
To allow you access to limited-entry areas of the Site; and
To contact you in response to sign up forms such as Contact Us or Order Inquiry.

(b) Non-Personally Identifiable Information

Non-personally identifiable information is used as described above and in other ways as permitted by applicable laws, including combining non-personally identifiable information with personally identifiable information (except with respect to non-personally identifiable information collected from children under the age of 13).

3. Sharing and Disclosure of Information

(a) Personally Identifiable Information

We may share or disclose your personally identifiable information in the following instances:

(i) To fulfill a service to you. For example, if you choose to watch an educational program on the Site, we may share your personally identifiable information in order to provide the program to you. In addition, if you email us a question, we may use your email address to process your request and respond to your question. Also, if you are entering a sweepstakes or contest, we may use your personally identifiable information in order to fulfill the terms of that promotion. This means that we may share the information for prize fulfillment purposes or mail carriers. We also may share your information with the co-sponsor of that promotion:

(ii) To affiliates, strategic partners, agents, third party marketers or other unaffiliated parties who are offering products or services that we believe may be of interest to you or who require your personally identifiable information for research, administrative and/or internal business purposes. These parties may use your personally identifiable information to contact you with an offer or advertisement related to a product or service, or they may use such information for their own research, administration or business purposes. If you do not want us to share your personally identifiable information in this manner, please do not provide us with this information.

(iii) To unaffiliated third-party service providers, agents or independent contractors who help us maintain our Site and provide other administrative services to us (including, but not limited to, order processing and fulfillment, providing customer service, maintaining and analyzing data, sending customer communications on Yu-Gi-Oh’s behalf, and entry collection, winner selection and prize fulfillment for contests, sweepstakes and other promotions). We seek to ensure that these unaffiliated third parties will not use the personally identifiable information for any other purpose than to provide the administrative services for which they are responsible. Because such unaffiliated third-party service providers that help us administer our Site will have access to users' personally identifiable information, if you do not wish for our unaffiliated third-party service providers to have access to your information, please do not register or submit any personally identifiable information to us.

(iv) To complete your purchase. If you choose to make a purchase on the Site, we may collect from you your credit card number, billing address and other information related to such purchase, and we may use such collected information in order to fulfill your purchase. We may also provide such information, or other personally identifiable information provided by you, to unaffiliated third parties as necessary to complete your purchase (for example, to process your credit card).

(v) To comply with the law or in the good faith belief that such action is necessary in order to conform to the requirements of law or comply with legal process served on us, protect and defend our rights or property, including the rights and property Yu-Gi-Oh or act in urgent circumstances to protect the personal safety of our end users.

(vi) To third parties as part of any corporate reorganization process including, but not limited to, mergers, acquisitions, and sales of all or substantially all of our assets.

(vii) To track and analyze non-identifying and aggregate usage and volume statistical information from our visitors and customers and provide such information to third parties.

(viii) To protect against potential fraud, we may verify with third parties the information collected from these Site. In the course of such verification, we may receive personally identifiable information about you from such services. In particular, if you use a credit card or debit card to purchase services with us, we may use card authorization and fraud screening services to verify that your card information and address matches the information that you supplied to us, and that the card has not been reported as lost or stolen.

Except as described in this Privacy Policy or at the time we request the information, we do not otherwise use, share or otherwise disclose your personally identifiable information to any third parties.

(b) Non-Personally Identifiable Information

We use non-personally identifiable information collected on the Site in the manner disclosed above in the Section 2(b). We may share this non-personal information with third parties.

4. Collection and Use of Information from Children Under the Age of 13

(a) Collection of Personally Identifiable Information Collected from Children

In most instances, we will only request the first name and email address of the child in order to complete an immediate request from the child. The information that is collected will only be used for the requested purpose and will be deleted immediately. We will not store or otherwise use that information. Here are some examples of instances in which we may immediately delete the child's information after the completion of the child's initial request:

If the child emails an inquiry;
If the child participates in a game;

If the child refers a game to a friend, we may request his or her first name and email address and the friend’s first name and email address;

From time to time, we may request limited personally identifiable information from children in order to offer a service, a promotion or other activity to children. In such an instance, we will request that the child provide his or her email address, as well as the email address of his or her parent or legal guardian (“parent”). We will use that email address to send the parent an email letting him or her know about the child's contact. The email will include details on how the parent may (i) provide us with consent; (ii) prohibit us from any further contact with the child; or (iii) delete the child's personally identifiable information. We will not collect more information than is reasonably necessary for the child to participate in the activity at issue.

Below are some examples of instances in which we may collect the first name and email address from children on the Site and require parental consent:

If the child wants to enter a sweepstakes, contest or other promotion; and
If the child wants to receive newsletters on a recurring basis.

(b) Use of Personally Identifiable Information Collected from Children

When we collect personally identifiable information from kids, we will only use that information for the express purpose for which it was collected. For example, if a child enters a sweepstakes, we will request the parent’s information (as described in Section 4(a) and will only use the child's email address to enter the child into the sweepstakes, to notify the parent of the child's entry, and to identify and notify the child if he or she is a potential winner. The personally identifiable information will not be used for any other purpose, and the personally identifiable information will not be used after the promotion is complete.

5. Sharing of Personally Identifiable Information Collected from Children

Except as provided in this Section, we do not share personally identifiable information collected from children with any unaffiliated third parties. We may, however, share a child’s personally identifiable information that we have collected with parental consent in the following limited instances:

We may share such information with third-party service providers who help us maintain the Site and provide other administrative services to us. We seek to ensure that these unaffiliated third parties may not use the personally identifiable information for any other purpose, and these unaffiliated third parties have agreed to maintain the confidentiality, security and integrity of the personally identifiable information.

If a child is selected as a potential winner of one of our contests or sweepstakes, we will notify the child’s parent via the email address that the child submitted. If the parent consents, we will collect and share this information in order to fulfill the terms of the promotion.

Finally, we may disclose a child’s personally identifiable information to third parties if we believe we are required to do so in order to comply with law (including court orders and subpoenas); to comply with requests from law enforcement agencies or the government; to protect our rights, privacy, safety or property and the rights, privacy, safety or property of our employees or other users of our Site; to protect our operations; and to permit us to pursue available remedies or limit the damages that we may sustain.

6. International Transfer of Information

If you choose to provide us with personally identifiable information, we may transfer that information to its affiliates and subsidiaries or to other third parties, across borders, and from your country or jurisdiction to other countries or jurisdictions around the world. If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personally identifiable information to the United States which does not have the same data protection laws as the EU and by providing your personally identifiable information you consent to:

the use of your personally identifiable information for the uses identified above in accordance with this privacy policy; and

the transfer of your personally identifiable information to the United States as indicated above.

7. Opt-Out

We communicate with users who subscribe to our services on a regular basis via email. For example, we may use your email address to confirm your request, to send you notice of payments, to send you information about changes to our products and services, and to send notices and other disclosures as required by law. Generally, users cannot opt-out of these communications, but they will be primarily informational in nature rather than promotional.

However, we provide you the opportunity to exercise an opt-out choice if you do not want to receive other types of communication from us, such as emails or updates from us regarding new services and products offered on the Site or if you do not want us to share your personally identifiable information with third parties. The opt-out choice may be exercised by ticking or un-ticking the appropriate box if such checkbox is available at the points where personally identifiable information is collected or by contacting us. We will process your unsubscribe as soon as possible, but please be aware that in some circumstances you may receive a few more messages until the unsubscribe is processed. You also may opt-out of receiving such emails by clicking on the “unsubscribe” link within the text of the email.

8. Forums, Chat Rooms and Other Public Posting Areas

Please note that any information you include in a message you post to any chat room, forum or other public posting area is available to anyone with Internet access. If you do not want people to know your e-mail address, for example, do not include it in any message you post publicly. PLEASE BE EXTREMELY CAREFUL WHEN DISCLOSING ANY INFORMATION IN CHAT ROOMS, FORUMS AND OTHER PUBLIC POSTING AREAS. WE ARE NOT RESPONSIBLE FOR THE USE BY OTHERS OF THE INFORMATION THAT YOU DISCLOSE IN CHAT ROOMS, FORUMS AND OTHER PUBLIC POSTING AREAS.

9. Third Party Web Site

This statement applies solely to information collected on the Site. The Site may contain links to other web sites. We are not responsible for the privacy practices or the content of these other web sites.

10. Third Party Advertisers

We may use advertisers, third party ad networks, and other advertising companies to serve advertisements on the Site. Please be advised that such advertising companies may gather information about your visit to the Site or other Site (such as through cookies, web beacons and other technologies) to enable such advertising companies to market products or services to you, to monitor which ads have been served to your browser and which webpages you were viewing when such ads were delivered. If you would like more information about this practice and to know your choices please click here. PLEASE NOTE THAT THIS POLICY DOES NOT COVER THE COLLECTION AND USE OF INFORMATION BY SUCH ADVERTISING COMPANIES.

11. Assignment

In the event that all or part of our assets or sold or acquired by another party, or in the event of a merger, you grant us the right to assign the personally identifiable and non-personally identifiable information collected via the Site.

12. Changes to this Privacy Policy

We reserve the right to change this privacy policy from time to time. When we do, we will also revise the “last update” date at the bottom of this privacy policy. For changes to this privacy policy that may be materially less restrictive on our use or disclosure of personal information you have provided to us, we will attempt to obtain your consent before implementing the change by sending a notice to the primary email address specified in your account or by placing a prominent notice on the Site.

We will also notify parents if we change the kinds of information that we collect from children and materially alter our practices of sharing and using this information. We will not collect, use or share the information without parental consent.

13. Security

No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you understand that any information that you transfer to Discovery is done at your own risk.

Once we receive your transmission, we make reasonable efforts to ensure security on our systems. We use firewalls to protect your information from unauthorized access, disclosure, alteration, or destruction. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software.

If we learn of a security system breach we may attempt to notify you electronically so that you can take appropriate protective steps. By using these Site or providing personally identifiable information to us, you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of these Site. We may post a notice on our Site if a security breach occurs. We may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.

14. Age Screening

Some parts of the Site require that personally identifiable information be submitted in order to participate. For example, if you want to receive one of our newsletters, you must give us your email address. Some parts of the Site will have an age-screening mechanism to prevent kids from registering. We will not knowingly allow anyone under the age of thirteen to register with any of our Site, or to access those features that require registration, except as explicitly disclosed herein.

If we become aware that we have inadvertently received personally identifiable information from a user under the age of thirteen other than in a legally permissible situation, we will delete the information from our records as soon as we discover it.

15. Dispute Resolution

In the event of any controversy, claim or dispute (“dispute”) related to or arising out of your use of the Site, other than disputes related to or involving Konami’s intellectual property or Konami’s licensed intellectual or proprietary rights, you and Konami mutually agree to the following dispute resolution procedure:

(a) The parties will first attempt in good faith to resolve any dispute by informal negotiation. The informal negotiation period will begin when the party asserting the dispute sends a written notice to the other party describing the facts and circumstances of the dispute. If, after sixty (60) days from the date the notice of dispute is sent, the parties have been unable to resolve the dispute, either party may commence binding arbitration. The parties may agree to extend the informal dispute resolution period by mutual written agreement.

(b) If the parties are unable to resolve the dispute through informal negotiation, you and Konami agree that exclusive jurisdiction for the dispute shall be binding arbitration before one arbitrator to be mutually agreed upon by both parties. If the parties cannot agree on the selection of an Arbitrator, they shall each select one Arbitrator from the list of qualified JAMS arbitrators and those two Arbitrators shall select the person who shall serve as the Arbitrator for such dispute. Arbitration shall be initiated in the New York, N.Y., area and shall be administered by JAMS pursuant to its Comprehensive Arbitration Rules and Procedures. Judgment on any potential award may be entered in any court having jurisdiction. BY USING THE SITE, YOU ARE HEREBY GIVING UP YOUR RIGHT TO LITIGATE A DISPUTE IN COURT BEFORE A JUDGE OR JURY. Unless the arbitrator concludes that the arbitration was frivolous or brought for an improper purpose, Discovery will pay all filing, JAMS, and arbitrator’s fees and expenses.

(c) ALL DISPUTES SHALL BE RESOLVED ON AN INDIVIDUAL BASIS. Neither party shall have the right to have a dispute heard as a class action and no arbitration or proceeding can be combined with another without the prior written consent of all parties to the proceeding.

16. Choice of Law

This privacy policy has been made in and shall be construed in accordance with the laws of the State of New York, without giving effect to any conflict of law principles.

Last updated on October 1, 2020.